M&M Chair Responsibilities

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Objective

There is over a century of documented proof that Scouting has a positive and permanent impact on youth's lives. This is reason enough to want our children to become Scouts. Unfortunately, without a connection to Scouting, thousands miss the opportunity to have a Scouting experience in their youth. The Unit Membership and Marketing Chairperson is charged with the responsibility to insure that all youth and parents in their community are aware of the benefits of Scouting and the availability of programs.

Membership is vital to unit health. A steady stream of new youth and active parents is necessary for an exciting and engaging Scouting experience. Successful units are decades old and have served thousands of youth. Larger units should be equally concerned with membership; a child should never be turned away. Scouts can be referred to other local units or create a new unit as membership grows beyond capacity. The benefits of a Scouting Life are only are only limited when the opportunity to be involved in Scouting is limited.

"It is your job to ensure that every youth in your unit's area gets a Scouting opportunity and that your Scouts and unit maintain a visible presence in your community."

Key Responsibilities

  1. Meet with unit leaders and committee annually to discuss membership goals and objectives.
    • Are more than 10% of the available youth in our are getting Scouting?
    • How do we let the community know the great things our youth are doing?
    • Do we have a working relationship with all the Schools and youth institutions in our area?
  2. Run at least 2 recruitment/Scouting promotion events per year.
  3. Prepare press releases for "Good Deeds", Events, and Achievements.
  4. Distribute membership flyers to schools by adopting schools in the units area
  5. Make relationships with all the Faith-Based organizations in your area.
    • Posting information about Unit on their bulletin board, web site.
    • Requesting presence in their service literature.
    • Connecting them with unit leaders for service project opportunities.
    • Conduct Scouting Pep Rallies in schools, leveraging council support when needed.
  6. Attend a M&M workshop session an annual best practices seminar.
  7. Track the membership of your unit to insure sustaining membership.
  8. Adopt a school and conduct one community project for the school at least once a year.
  9. Consider Annual use of council "Base Camp" Event Booth (see Resources) at a local event.

Requirements

  • Must be a registered adult (Committee and Chartered Organization approved)
  • Youth Protection Trained

Planning and Tracking

  1. With unit leadership, develop a unit membership and marketing plan. In your plan, include:
    • A set of goals that increase unit membership and promote scouting in the community
    • A Spring and Fall recruitment event
  2. Track membership and goals on a monthly basis.
  3. Grow membership by at least 10% and strive to reach 10% market penetration.
  4. Ensure that your unit meets the JTE Membership Gold Metric.
  5. Work with the unit committee chair in ensuring that the annual charter registration is completed on time.

Recruitment

  1. Host a spring and fall recruitment event.
  2. Distribute membership flyers to schools, churches and at community events (use other methods if necessary).
  3. Have Unit information and membership details visible (in churches, store windows, library, schools) on a yearly basis (updated).
  4. Ensure that registration applications are submitted on a timely basis (1 week or less upon receipt)

Marketing and Promotion

  1. Adopt a school and conduct at least one community project for the school (per year).
  2. With other local units, conduct a scouting pep rally in schools while leveraging district and council resources.
  3. During the month of February, promote scouting in a community visible location (static displays).
  4. Promote the units activities in local publications on a regular basis.
  5. Work with the Activities chair (and PLC if applicable) to participate, promote and publicize at least 2 community service projects.

Training

  1. Attend and participate in the unit membership training course M&M Workshop. These are held monthly by the Council and includes best practices and sharing of successful promotion and recruiting methods.
  2. Participate at district roundtables to share lessons learned (Chaired by District Membership Chair).
  3. Train at least one other person in your unit on the Unit Membership position.

Course Title: Unit Membership and Marketing (M&M) Chairperson Workshop

Purpose:

Provide M&M Chairperson with the tools necessary to properly recruit, retain, and market their units.

The training session will:

  • Provide an overview of the key responsibilities of the Unit M&M position.
  • Provide the knowledge and tools necessary to develop and track the progress of a Membership and Marketing Plan (including goal setting).
  • Demonstrate how to successfully plan and execute unit recruitment events
  • Provide various ways to market the unit and Scouting in the community Provide the chairperson with the BSA Membership Toolkit - how to access, and how to use National, Council, District and Local resources.
  • Communicate the importance in having other unit volunteers trained to assist with this position and to share lessons learned with the Scouting community.

How the training should be provided:

  • The course will follow the EDGE methodology (Explain, Demonstrate, Guide, Enable).
  • Keep the course limited to two hours (with the ability to provide supplemental training modules as needed).
  • All trainees will gather in one location - suitable for open discussion
  • Training tools will include: PowerPoint, handouts, group discussion, video media, and hands-on Marketing Toolbox activities.
  • Training will be provided by the Council Membership and Marketing Committee.

M&M Resources:

  • Workbook:
    • Access to local Tools/give-aways (like base camp and bracelets).
    • List of online links applicable to M&M.
    • Media Guide with Local Media (TV, Radio, Print) Resources
    • Sample community projects, membership plan template, recruitment event plans, marketing/promotional notices